How To Easily Catch Your Readers Eye

It's obviously important to get someone's attention as quickly as possible when they come to your web site. Direct marketers have long tried to understand what elements are most important in catching someone's eye so that they continue reading. Eye Study Research Extensive "eye flow" research has been conducted in Germany to determine exactly what can be learned from monitoring people as they look at various ad copy and visual presentations. This research was done with special eye monitoring camera's that can accurately track: Where on a page someone looks how long they look there and various other eye factors They not only watched the eyes. They also noted emotional reactions, body movement and more. Their findings reveal some very interesting things that are important to know about.

Applying this knowledge to your web site is likely to have positive effects on it. The Results Some findings make sense while others you probably never considered. The greatest visual element you can place on a page is an illustration or graphic. By far people's attention is drawn to that first on a page.

If you think about your own browsing habits you can realize that this is true. For example if you go to a site like, you are likely to glance at the photos on the page first. The most attention getting pictures are color (versus black and white) and warmer colors beat out cooler ones. Pictures with people are looked at before any product shot Children get looked at more than adults, while a portrait of someone is more attention getting than a group of people. The first thing looked at on a picture? The eyes of a person The research found that except for a sexually explicit photo, the eyes of a photograph attract the most attention by far.

You didn't happen to notice the eyes for the graphics I used for this article did you?. Another Secret Want to know another secret? You would do well to put captions under your graphics. We are trained since an early age to read the captions under a photo.

Any text you have under there is almost guaranteed to be read by someone looking at the photo. These are definitely some things to keep in mind when considering the graphics on your web site. By putting thought into what pictures you are presenting, you are likely to capture the attention of your site visitors much better. Once you have their attention, they are much more receptive to becoming a customer.

Nick James is a UK based direct marketer and product developer. During the last 5 years Nick has sold in excess of 1.6 Million Pounds worth of products and sevices online. Subscribe to his Free Tip Of The Week email at:

Graphic Design

Great method to increase the speed of operating the PC - That is quite normal when the computer is left without supervision from time to time.

Global warming and electronic medical records software - The internet and electronic medical records software Over the years we as a human race have grown and spread our wings.

Dollar Fountain Pens - Many individuals would probably raise an eyebrow when they hear someone willing to spend $40,000 to buy a fountain pen.

How To Get Free Gifts from Phone Card Companies - Long distance phone cards and calling cards can save you a ton of money for all of your long distance calling.

Is VoIP Sound Quality As Good As Regular Telephone Lines - An assessment of VoIP sound quality and tips for ensuring a clear conversation over VoIP.

Hangar Design Group, where ideas take flight - Profile in Construction and Design
LogoWorks and Constant Contact Team up to Provide Small Businesses with Critical
Creating that first impression - how graphic artist Cheryl Poindexter converted
ogo motion: the winner of our ugliest logo contest gets a new look
Absence visible: chosen by a jury from 5,201 submitted proposals, the design for the